To make every child's potential a reality by engaging and empowering families and communities to advocate for all children. 

• To promote the welfare of children and youth in homes, schools, places of worship, and throughout the community. 

• To raise the standards of home life.

• To advocate for laws that further the education, physical and mental health, welfare, and safety of children and youth. 

• To promote the collaboration and engagement of families and educators in the education of children and youth.

• To engage the public in united efforts to secure the physical, mental, emotional, spiritual, and social well-being of all children and youth.

• To advocate for fiscal responsibility regarding public tax dollars in public education funding.